Born in Tel Aviv, photographer Elad Lassry now lives and
works in L.A. What you see here is just a small sampling of the amazing photography
that he makes. I find this particular work most interesting because he is able
to reinvent an everyday object by disconnecting it from common associations and
putting it on display. He takes the glossy watch or the shimmering bottle of
perfume from a commercial magazine ad and replaces that gloss and glam with a
mundane item that suddenly tells an interesting story.
From vegetables to lit candles to figurines, he captivates
us with the formality of the informal objects. He transforms the expected into
the unexpected. The presentation is pretty fabulous, too: The photographs are no
larger than a page in a magazine and each one is complimented by a matching
bold-colored frame.
Christopher Bollen described Lassry’s work by saying, “It's
as if Lassry isn't offering new images to a world—already drowning in them—he's
bringing old ones back to give them a second act.”
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